“ Know what people
value―that's their
'currency,' and it's
your immediate
tool for coaxing
their cooperation. ” - Allan R. Cohen -
Quote Analysis:
• In order to effectively influence and cooperate with others, it is essential to understand what they value. This understanding allows you to speak their language and utilize their currency, which can help you gain their cooperation.
• For example, if you are working with a colleague who highly values recognition and praise for his/her work, acknowledging his/her efforts and publicly praising him/her for his/her contributions can motivate him/her to cooperate with you on a project.
• Similarly, if you are trying to persuade a team member who values flexibility and work-life balance, offering him/her the opportunity to work remotely or adjust his/her schedule to better suit his/her needs can increase his/her willingness to collaborate with you.
• Therefore, recognize and leverage what people value as their 'currency', so you can effectively build rapport, gain their trust, and ultimately coax their cooperation in a way that is meaningful and impactful to them.
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