“ VISIBILITY gets you noticed,
VALUE keeps them
coming back. ”
Quote Interpretations:
• Attention may bring initial awareness, but the quality of a product or service will determine the long-term success. Visibility acts as a magnet for attention; Without visibility, even the best products are invisible to the market.
• While visibility brings people in, it cannot sustain a brand if the underlying product is empty or has no value. Visibility without value is merely noise, but visibility with value creates influence. Value is the foundation of a successful business; true influence comes from offering something of substance that solves a problem.
• Even with great value, if you are not seen, you are forgotten. Visibility creates opportunities, as people are often drawn to the option right in front of them. In essence, value combined with visibility produces sustainable success and long-term loyalty, whereas value without visibility means your 'talent' is hidden and no money for you. Succinctly, visibility is the "hook," while value is the "hold."
- Business Thoughts
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