“ People's LOYALTY
is often tied to what
you can offer in return.
Plant the seeds of
genuine connections,
not just the fields of
transactional benefits ” - TemQBS -
Quote Analysis:
• Learn to build genuine connections with others, rather than just focus on transactional benefits or what can be gained in a give-and-take exchange or get in return.
• One example can be seen in the relationship between a company and its customers. Customers may initially be loyal to a company because of the products or services it offers, but their loyalty may waver if the company only focuses on providing transactional benefits, such as discounts or promotions. However, if the company takes the time to build genuine connections with its customers, by engaging with them, listening to their feedback, and showing that they value their loyalty beyond just their purchases, then customers are more likely to remain loyal in the long term.
• Another example could be in personal relationships. If someone only maintains a friendship or relationship with others because of what he or she gets in return, such as monetary benefits, social status, gifts, or resources, then the connection is likely superficial and may not last. On the other hand, if someone invests time and effort into building genuine connection based on mutual respect, trust, and shared interests, then the relationship is more likely to be lasting and meaningful.
- TemQBS’ Food for Thought
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