Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust - Zig Ziglar's Quote

“ Every Sale
Has Five Basic
Obstacles: No NEED,
No MONEY, No HURRY,
No DESIRE, No TRUST ”   - Zig Ziglar -

Quote Analysis:

The above quote by Zig Ziglar underscores the five common obstacles that salespeople may encounter when trying to make a sale. These 'obstacles' include:

• No NEED - the potential customer may not see a need for the product or service being offered.

• No MONEY - the potential customer may not have the financial means to make the purchase.

• No HURRY - the potential customer may not feel a sense of urgency to make a purchase.

• No DESIRE - the potential customer may not have a strong desire or interest in the product or service.

• No TRUST - the potential customer may not trust the salesperson or the company, leading to reluctance to make a purchase.

Summarily, the quote stresses the importance of addressing and overcoming these obstacles in order to successfully make a sale.
Salespeople need to understand and address the needs, desires, financial constraints, urgency, and trust of their potential customers to increase their chances of making a successful sale.

- Business Motivation