Attitude is the Market. [Ìwà l’ọjà] - Yoruba Proverb • Your attitude can either make or mar your business. - Quote

“ Your ATTITUDE
can either make or
mar your business.
Attitude is the Market.
[Ìwà l’ọjà] ” - Yoruba Proverb -

Your Attitude or Character in the World of Business - Quote Interpretations:

• Your attitude in the context of business success plays a significant role in determining the outcome of your endeavors. Your attitude or character (ìwà) is what truly represents your value — like goods in a market. It’s your reputation and attitude that “sells” you, not your wealth, beauty, or status. In other words, your character is the real 'currency' of your business — Your character is what people will “buy” from you — it’s what makes others value, respect, or reject you.

• The proverbial phrase "Attitude is the market" implies that one's attitude is equivalent to the market itself. In other words, the way you approach your business, your mindset, and your overall attitude towards it can have a direct impact on your success. It conveys the idea that your attitude sets the tone for how you navigate the business world.

• Moreso, this line "Your attitude can either make or mar your business" emphasizes the power of attitude in determining the fate of your business. It implies that a positive and proactive attitude can contribute to the growth and success of your business, while a negative or complacent attitude can lead to its downfall. It underscores the notion that your attitude is a crucial factor in shaping the outcomes you achieve.

• In addition, your behavior and moral standing are like goods displayed in a marketplace. No matter your beauty, intelligence, or wealth, if your ìwà (character or attitude) is bad, people won’t “buy” from you — they won’t trust or deal with you.
• In summary, maintaining a positive attitude or having a good character (ìwà) can greatly influence the success of your business endeavors, while a negative or indifferent attitude can hinder your progress. Succinctly, your character determines your destiny.

- TemQBS’ Thought • Business Motivation